Professional Experience

VP, PRODUCT & TECH

KOHL'S

Drove $175M+ in incremental revenue in a highly constrained retail environment through AI/ML personalization, loyalty, targeted incentives, and monetization

Modernized data and identity foundations (“golden record”) to enable personalization, attribution, and scalable growth

Redesigned product culture to shift teams from feature delivery to business outcome ownership

HEAD PRODUCT & CATEGORY MANAGEMENT

AMAZON

Led a global transformation of Amazon’s $1B+ Homepage Hero strategy, securing Jeff Bezos’ support – shifting from static big-bet allocations to a customer-aware, frequency-managed model, unlocking $600M+ in incremental profit.

Pioneered Prime Day into a membership acquisition engine (3M+ new Prime members)

Built the Private Brands playbook, launched Amazon’s global brand Solimo, enabling 90% faster category launches and 45%+ higher contribution profit vs. national brands

BOARD & ADVISORY

VMG PARTNERS

Advising venture capital partners on emerging commerce trends, strategic investment opportunities, and product innovation

PRODUCTS THAT COUNT

Drive thought leadership and industry engagement for a global community of 500K+ product leaders